Royal Class Travel & Tourism Website
Designing a premium digital experience for luxury travel.
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The problem
Royal Class Travel & Tourism needed a modern digital presence that reflected its premium services and competitive positioning in the UAE travel market. The visual identity felt outdated, package-heavy content was difficult to browse, and enquiry paths were not clear. The experience also needed to support frequent updates, multiple destinations, seasonal campaigns, and a responsive, multilingual-ready layout.
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Scope of work
Art direction, UX and UI design, front-end development, responsive design, and light motion and interaction design for a luxury travel platform.
Design system
A lightweight UI system ensured consistency across offers, packages, and landing pages while staying flexible for seasonal campaigns. Typography, cards, CTAs, and responsive behaviors were documented to keep delivery fast and scalable.
Motion design
Subtle motion and interaction feedback were used to enhance clarity without distracting from content. Hover states and smooth transitions guide attention to offers, pricing, and calls to action.
Project outcomes
The website generated over 2M AED in sales through improved discovery, clearer enquiry paths, and a premium, trust-building experience.